The negative power of usernames and how to solve it

Mapping Tonal Harmony Pro 6

Today we sent the new version 6.3 of Mapping Tonal Harmony Pro to the App Store. This has been one of the biggest projects we’ve ever done. We could have easily created 10 (or more) complete apps with Mapping Tonal Harmony Pro. You can get this incredible app for the price of 2 cups of coffee! but app buyers don’t care, it’s an app, it should be $0.99 or free.

The app works really well, and we are getting great reviews, except when it comes to the infamous USERNAME.

The new version allows the user to use the app without a username (which I strongly recommend implementing in your apps, even if the user can’t access half of the features in them) People hate log-ins, passwords, sign-ups, etc. They are so sick of it, that they don’t even check what information you require them to submit.

In Mapping Tonal Harmony Pro 6.0, we asked the user to create a username and a passcode (so they could access the online database and share progressions with other users.) We didn’t ask for email or any other contact information, we were not trying to collect any data from the users. There was no confirmation process, no facebook, no twitter, nothing at all.
Why did we do this? Because we are also sick of this new data collection trend to target us as a selling point.

Did the users check what they needed to do? NO. As soon as they saw the word USERNAME, that was it! We received many emails asking why we were asking for personal information, even after we showed them there was no personal data required at any moment, they still didn’t like it!

So, lesson learned: “Don’t ask for a username even if you need to” always give the user the option of using the app without a username.

http://mdecks.com

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One comment

  1. Pingback: The negative power of usernames and how to solve it | mDecks Music

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