For the last version of Tessitura Pro 1.9.5, I created a short promo video and started a in-stream video campaign in adwords.
The most important aspect of a campaign is to be able to track conversions (how many views of the video turn into actual installations of the app)
Here are the steps I followed to make this happen.
- Create and Upload the video to YouTube
- Create a new Video campaign in google adwords
Make sure you choose Mobile app installs and find your app using the search in the Your mobile app drop down search boxOnce you’ve selected your app, new options will appear.
Choose the Bidding, etc…
I chose a specific Advanced mobile and tablet options since I want the potential viewers of my promo video to buy the app directly from within the video (actually it will take them to the App Store but on the same device they are viewing the video)
Then name your Ad group name for the campaign (you could have many different promo videos or different setting for the same video in your campaign, each of those would be an Ad group which is linked to one video).
And search for your video on YouTube.
Once you’ve selected your video you will have more options to choose from.
I am using an In-stream ad which will appear at the beginning of some other video, but you may choose a Video discovery ad type that will appear as a recommended video on some part of the screen depending on the device.
You will also need to name this specific ad in the Ad name box (since you might want to have the same video showing as a different kind of ad for example)
Then you will be shown the following page:
- Click on the Conversions tool link
- Find and click on the name of the conversion you’ve just created (in my case is Tessitura Installation, you may rename it as well)
- On the next page choose how you will setup up conversion tracking.
I chose Put tacking code into the app
- Download the Google Conversion Tracking SDK
- Open your project in XCode, unzip the downloaded file and drag the entire folder into your project. Make sure you have the Add to target selected
- The SDK library references the iOS
AdSupportdevelopment framework which may not already be part of your project. To add this framework, open the Link Binary With Libraries dropdown under the Build Phases tab. Add the framework from the iOS SDK using the + button.
- Also, you need to add
-ObjCto the Other Linker Flags of your application target’s build setting:
- In Xcode’s project navigator, press the blue top-level project icon.
- Click on your target, then the Build Settings tab.
- Under Linking > Other Linker Flags, add
-ObjCto both Debug and Release.
- Finally you need to add the [ACTConversionReporter…] code snippet to your AppDelegate.m in the didFinishLaunchingWithOptions
- Now when you run your project you should get a successful ping to Google in your projects console’s window
- If you go back to the conversions pages in Google Adwords you will eventually see a change in the Tracking Status column saying Recording Conversions (google says it take a couple of days, it work sooner for me)
- It is important that you add a Call-to-action overlay on your promo video.
So go to your video edit page on your YouTube account and choose the Call-to-action overlay tab. Add a headline, a display URL (I used my website mDecks.com), a destination URL (use the complete iTunes Store url for your app without the https:// itunes.apple.com/us/app/tessitura-pro/id1144493337?ls=1&mt=8 ) and your app’s icon as a 74×74 image
That’s all. Now I am able to track every single Tessitura Pro installation from the promo video I’ve created as a conversion.
Changing the price of an app on the App Store is pretty straight forward. You go to the Pricing tab of your app in iTunes Connect and then edit it with the Tier you want. You must remember to set a starting date and an ending date. (Use Now to set the price change right away, and use None on the ending date if you want to keep that price indefinitely.)
If you have in-app purchases for a particular app, and you want to change the pricing for them, you must then go to the In-app purchase tab in iTunes Connect then click on the in-app purchase you want to edit. On the popup screen you will see the current setting for that in-app purchase but you have to click on the edit button to change any data including the price. Then you can choose the new pricing exactly as you do with the app pricing, setting a new tier, starting date and ending date.
Pretty easy, eh? It took me five minutes to change all the in-app purchase prices on my 60 Top Hat Piano Grooves Vol. 1 app which is now ON SALE for $3.99 (was $4.99) and every single module is now $0.99 (were $1.99) except for the rock & pop grooves since there’s quite a few more of those.
Now you can buy 60 lessons with video tutorial & demo, compete piano score, metronome included in the score to practice all for only $3.99,
less than 7 cents $0.07 a lesson, how ridiculous (“amazing”.- I meant) is that!
Yesterday, after 14 days, a new version of our music app Rhythmic Vocabulary for All Instruments Vol. 1 was Rejected by the review team on Apple. This version of the app has an in-app purchase where the user can buy Vol. II within the app.
I made two mistakes when submitting the app for review:
- I forgot to upload a in-app screenshot, which is not optional and it is said to be used in the review process only.
- I did not add the In-App Purchase on the main screen for the app submission
In the email from Apple, they described generic problems with in-app purchases but they do not tell you specifically what the problem is. Apparently the most common problem is not having a restore button (or feature) for the user to retrieve the in-app purchases previously made when they re-install the app or they download a new version and, I knew that was not the problem with mine.
I wrote to apple and they promptly reply telling me to submit a new build of the app and to make sure the in-app purchases were included with the build. That meant: Add a screenshot, and add the in-app purchases that you want to include in the app (on the main page)
Now we have to wait for review for another 14 days or so.
Today we submitted the new version of 60 Top Hat Piano Grooves Free.
I added 4 modules that are available as in-app purchases,using the method I described on my previous post In App Purchase
60 Top Hat Piano Grooves is a great piano app for piano students and players who want to improve their comping technique in many different styles.
We will see how long it takes…
I just finished submitting a new app to the App Store:
Mario Cerra is an unbelievable jazz saxophone player ( I met Mario a few years back when we were studying at Berklee College of Music in Boston) and I asked him to share 20 of his tricks and concepts when improvising at the saxophone, with the hope of creating a great Mobile app with video tutorials, demos, scores and backing tracks for practicing.
I should add, I’ve just finished my piano app a couple of weeks ago, and is already available on the App Store, got a few nice reviews and we are waiting to see how it does on the App Store.
We’ll see what happens with mDecks Music